If the page is slow, confusing or doesn't answer the search, the ranking won't hold the visit.
01 What I do
Freelance SEO consultant. Design and architecture for websites and apps.
I'm David López Dayer. Dayer is my studio, not a loose surname and not another company with the same name. I improve how people find you, design products that make sense at first glance, and leave an architecture you can maintain. From message to code, in the same project.
- SEO optimization
- Website and app design
- Architecture you can change
- Technical SEO
- Content
- Structured data
- Interface design
- Apps
- Architecture
- Performance
- Measurement
02 Why together
Why SEO, design and architecture stay in one project
A website can rank and still not convert. It can look good and be built in a way nobody wants to touch. It can have clean code and still not say clearly what you sell.
A beautiful interface on a fragile base gets expensive at the second change.
The code can be clean and the offer still invisible to visitors and to search engines.
03 Services
SEO, design and architecture services
Three crafts that almost always overlap. I separate them to explain them. In practice they go in the order that moves the result most, not in the order of a menu.
SEO optimization
I review how search engines index and understand you. Structure, content, internal linking, structured data, speed and measurement. The goal is for a search to land on a specific page, not on a homepage full of adjectives.
- Crawling, indexing and information architecture
- Pages that answer a real search
- Structured data, performance and internal links
- Search Console, analytics and what converts
Website and app design
Interface and content. What people see first, what you ask next and where they drop off. Design for company websites, products and applications: clear, usable and aligned with what you sell.
- Hierarchy, journey and next step
- Website and application interfaces
- Copy that makes sense at first read
- A visual system you can repeat
Website and app architecture
How the product is built. Frontend, data, deployment and the decisions that let you change one part without breaking the rest. Readable code, performance and a base someone else can follow.
- Frontend structure and clear responsibilities
- Data, APIs and what the product needs to store
- Performance, technical accessibility and deployment
- Written decisions, no layers you don't need
04 Work
Where I've built product
Teams and products I've worked on as an engineer: applications and platforms with real users, at scale and with high standards.
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Emirates Airline
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Coniq Loyalty platform for retail
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Service2Media Mobile apps for companies
Service2Media
My own product: the Growth Trainer case, the app for personal trainers.
Logos belong to their companies. They are shown as a reference of professional experience.
05 Method
How we work
Four steps. No smoke, and no promise of a fixed spot in a search engine that keeps changing.
Listen
The offer, who you serve and what has to happen after the visit or inside the app.
Review
The website or product you already have: SEO, design, code and whatever is holding the result back.
Build
Content, interface and architecture, in the order that moves things most. Sometimes it's fixing. Sometimes it's laying the base.
Measure
Indexing, usage and conversion. If those don't change, the plan isn't considered done.
06 Results
How we know it works.
No promises. I look at signals you can verify in search, in the product and in the code.
Search
Indexed pages, queries that reach the right URL and content that answers.
- Coverage and indexing
- Queries and landing pages
- Valid structured data
Product
A person understands the offer, goes through what matters and finds the next step.
- Clarity of the offer
- Journey and friction
- Form or action conversion
Technical base
The product loads, can be changed and doesn't hide content behind an unnecessary layer.
- Performance
- Readable HTML
- Code someone else can follow
The honest part.
I don't promise the top position. Nobody can lock a spot in a search engine that keeps changing. What you can build is a crawlable website, a clear product and code that can change. That's what we measure.
07 Questions
Frequently asked questions
Do you only do SEO?
No. The work covers SEO optimization, design and architecture for websites and apps. Sometimes a project is just one of the three. They almost always touch: a slow or confusing page won't rank either, and a pretty design on a fragile base won't last.
Do you design and also code?
Yes. Design doesn't stay in a file for someone else to interpret. I take it to interface and code, or work on the product you already have.
Do you work on existing products?
Yes. I can audit and fix an existing website or app, or set up the structure from scratch. The first step is seeing what's there and what's holding the result back.
What companies do you work with?
Expert services, digital products, B2B and teams that need someone to connect the message with the build. If the offer isn't defined yet, that gets solved before optimizing or designing.
Do you only work in Spanish?
I work in Spanish and English, in the market where you want to be found.
What do you need to get started?
Your website or app, who you serve and what you want to happen after the visit. With that I prepare a review and an order of changes.
How much does it cost and how long does it take?
There is no public rate card. An audit is not the same job as rebuilding an app. The first review of the case is free. That review takes a few days. A change on something that already exists usually takes weeks. A new base is scoped after seeing the work.
08 Who's behind it
David López Dayer, software engineer and marketer
I'm David López Dayer. I've spent more than 15 years between two worlds: building digital products as a software engineer and growing brands from the marketing side.
That overlap is the studio. SEO requires knowing how a search engine reads HTML, structure and performance. Design requires knowing what makes someone choose. Architecture requires that both can be built and changed. You work directly with me.
- 15+years of experience
- Codewebsites, apps and architecture
- MarketingSEO, content and brand
09 Contact
Contact to review your website or app
What you sell, in which market, and whether the work is SEO, design, architecture or all three. You can also write to hello@dayer.es.