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Freelance SEO consulting for websites and apps

Freelance SEO consulting is how a specific search reaches a specific page. It is not a homepage full of adjectives, and it is not a promise of a ranking.

At Dayer I do that review myself. I'm David López Dayer, a software engineer and marketer, with more than 15 years between code and how a product is sold. SEO does not sit apart from design or from how the website or app is built. If the page cannot be crawled, does not answer the search, or cannot be maintained, a report does not change the result.

What I look at

I start with what is already published. I check whether a search engine can crawl and index the pages you care about, whether the title and the heading say what that page solves, and whether internal links lead there or stop at the homepage.

I review structured data, loading speed and how you measure what happens after the click. A fast page that hides the next step does not convert. A clear page that takes too long does not either.

• Crawling, indexing and information architecture.
• Titles, headings and copy that answer a real search.
• Internal links, language and URLs that do not compete with each other.
• Structured data, performance and what people see on a phone.
• Search Console and analytics, if you already have them. If not, the first review uses the public site.

You do not need to grant access for the first review. The URL, who you serve and what should happen after the visit are enough to see whether the base is clear.

Language and market

I work in Spanish and English, in the market where you want to be found. A half translation on the same URL, or with no language signal, usually competes with itself. This site keeps Spanish at the root and English under /en/, with a canonical and hreflang. The same rule applies to yours: each language needs its own address, its own title and a clear link to the other.

Who it is for

Expert services, digital products, B2B teams and businesses that already have a website or an app and do not know what to change first. Also a new site, when the structure has to be decided before writing twenty pages nobody will find.

If the offer is not defined yet, that gets solved before optimizing. There is no point competing for a search if the page does not say who you serve or what happens after the visit.

What the first review includes

The first review of the case is free. You write what you sell, in which market, and which website or app. In a few days I send back an order: what is stopping people from finding you, what can change on what already exists, and what is not worth touching yet.

That review is not a hundred-page document and it is not a guaranteed ranking. It is the judgment for the next step. From there the work can be titles, headings and links, a new content structure, structured data, or a technical base someone else can maintain.

What I change when that is the job

The usual work is a few things, done properly. A title that names the service and the place, or the product and the problem. A heading that matches that title, without a slogan a search engine cannot classify. Links from the homepage and from nearby pages to the one that should rank. Copy that answers the searcher's question.

If the template makes that impossible without breaking the design, the work moves to design or architecture. I do not leave a report nobody can apply.

What I do not promise

I do not promise the first position or a traffic number. That depends on the competition, on what you publish and on what you do with the people who arrive. I will tell you what is wrong in what I can see, put it in order, and make the change when that is the job.

I also do not sell a link package, reviews, or generic posts to fill a blog. If a page is needed, it has to answer a real search and a real decision.

How it sits with design and architecture

A good title does not fix a slow page, a hidden next step, or a build where nobody can change a sentence without breaking something else. That is why SEO, website and app design and architecture stay in one project when they overlap. A product of my own, with no invented numbers, is the Growth Trainer case.

Time and price

There is no public rate card. Reviewing a service website is not the same job as rebuilding an app. The first review takes a few days. A change on something that already exists usually takes weeks. A new base is scoped after seeing the work.

If you want me to look, write from the contact form or to hello@dayer.es. Send the URL, who you serve and what should happen after the visit.