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Website and app design

I design the interface and the content of a website or an app: what people see first, what you ask next and where they drop off. The aim is that it makes sense at first glance and that the next step is obvious.

I do it myself, David López Dayer, in the same project as SEO and architecture when the three overlap. A handsome design that a search engine cannot read, or that the code cannot maintain, is not the job.

What gets decided

Hierarchy, journey and the next step. On a service website that is usually who you are, who you help, one visible proof and a way to write. In a product it is the screen that finishes the task, and what should not be around it.

• What appears above the fold and what can wait.
• Copy that makes sense on the first read.
• A visual system you can repeat: type, color, buttons and states.
• The phone layout as the starting point, not a crop of the desktop.
• The link between what the page says and the search that should find it.

The visual system on this site is a reference for tone: dark ground, a signal green and two typefaces. It is not a template I will copy onto your project. It shows a criterion applied from end to end.

Content, not only screens

Design includes what people read. A title that is a slogan does not name the service. A button that says “send” does not say what happens next. I rewrite what is needed so the page answers a specific person, and I align it with SEO: the same message in the title, the heading and the first paragraph.

I do not run brand campaigns, commission illustration or build a full identity when you need something else. If you need a new logo or a photo shoot, I will say so and that stays out. What is in scope is the interface, the hierarchy and the words on the website or in the app.

Who it is for

Someone who already has an offer and a website that is hard to understand, or an app whose first screen asks for too much. Also a new site, when the structure has to be decided before producing loose pages.

If what you sell is still unclear, that is solved before designing. Designing on a vague offer produces a tidy homepage and a business that is still unexplained.

How it starts

The first review is free. I look at the website or app, who you serve and what should happen after the visit. I send back what is confusing people, what can change on what already exists and what would have to be built again.

From there the work can be a pass on the homepage and the service pages, a small component system, or the interface of one flow. I do not hand over a decorative file someone else has to interpret. If the job includes building it, it moves to architecture.

What keeps the result intact

Contrast, type size and tap targets a thumb can hit. On this site, form fields use 16 pixels so a phone does not zoom when you type, and buttons are tall enough. Small details. They decide whether someone finishes the step.

Important text stays in HTML, not only inside an image. A search engine and a person using a screen reader need the same message. A design that hides the content in a screenshot looks fine in a deck and fails in search.

A journey you can repeat

On a service website the order that works most often is short. First, who the work is for, in a sentence that would not fit every company in the sector. Then the specific problem you solve. Then what the project is: what you look at, what you deliver and what stays out. At the end, proof someone can check — a case, a product, a profile — and a way to write without ten fields.

In an app the journey is different and the criterion is the same. The first screen has one task. What is not that task moves aside. The empty state, the error and the confirmation are designed with the happy path, because those are the screens people actually use when something fails.

That order becomes pages or screens, not a forty-page brand manual. If a new component is needed later, it has to come from the ones that already exist: same type, same button, same way of asking for the next step.

Time and price

There is no public rate card. Ordering a homepage is not the same job as designing an app journey. The first review takes a few days. A change on something that already exists usually takes weeks. A new base is scoped after seeing the work.

Write from the contact form or to hello@dayer.es. With the URL and one sentence about what should happen next, I can tell you whether the problem is design, SEO, or both.